First Quarter 2009
In the first quarter of 2009, Pure Imaging will launch Pure Photo, the most advanced digital photography studio in the Northeast. Pure Photo will offer the most accurate color and the most efficient workflow available from camera to press, featuring a 20’x40’ corner cyclorama. We are launching Pure Photo to address two fundamental needs of our clients: First, the need to efficiently achieve accurate color results from digital photography without the need for extensive color correction to match color. Since the demise of the transparency the biggest challenge for photographers and their clients has been to achieve color results that equal (or surpass) that of transparencies. Pure Photo will provide WYSIWYG “What you shoot is what you get”. Second is the need for an online color approval process which will enable art directors to be offsite and experience the entire shoot as if they were in the studio. This is accomplished through our advanced solutions, Pure Color and Matchprint Virtual.
